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The billion-dollar company has entered The Netherlands and Belgium in Kruidvat and Trekpleister drugstores.
May 21, 2025
By: Lianna Albrizio
ELF Beauty is expanding ELF Cosmetics and ELF Skin in The Netherlands and Belgium in Kruidvat and Trekpleister.
These retail launches are the latest development in the brand’s international growth strategy.
With a presence in 15 countries and global distribution via eShopWorld, ELF’s success in non-US markets continues, and the company sees significant white space ahead. In Q3 of fiscal year 2025, the company’s non-US net sales grew 66% year-over-year, with non-US markets accounting for 20% of the company’s total net sales.
By May 26, ELF Cosmetics and ELF SKIN products will be available in 776 Kruidvat and 183 Trekpleister stores nationwide in The Netherlands and 271 Kruidvat stores in Belgium. The community can also shop ELF. products online soon.
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